Research master’s program “Marketing”
This program is for those who want not only to promote products, but to understand, research, and shape consumer behavior, brands, and markets. Marketing is studied here as a science — at the intersection of analytics, psychology, digital technologies, and strategy.
You will prepare for the role of an expert, researcher, and leader in modern marketing.
You will prepare for the role of an expert, researcher, and leader in modern marketing.
Who you will become
The program opens the path to both academia and high-level business and consulting.
Graduates of the program work as:
Graduates of the program work as:
What you will learn
You will learn to make decisions based on data, research, and scientific models.
During your studies, you will master:
During your studies, you will master:
- Marketing research methods
- Consumer behavior analysis
- Strategic and international marketing
- Brand management and product management
- Scientific methodology and academic writing
- Development and defense of research projects
Why this is promising
Modern business requires a deep understanding of markets, customers, and digital channels. Companies and international organizations need specialists who can analyze large datasets, forecast trends, and build sustainable brands.
A research master’s degree allows you to become a world-class expert and continue your studies in PhD programs.
Graduates are in demand:
A research master’s degree allows you to become a world-class expert and continue your studies in PhD programs.
Graduates are in demand:
- In international companies and startups
- In analytical and consulting agencies
- In digital and e-commerce projects
- In universities and research centers
Who this program is for
It is ideal for those who:
- Already have a background in marketing, economics, or business
- Are interested in research and analytics
- Want to work with data and strategy
- Aim for an international or academic career
Step-by-step admission guide